Mahatma Gaga, the art of followership ““It’s NOT about social media – it’s ALL about followership!” In an insightful and entertaining talk on followership, Jamie identified three questions critical to generating a strong following: who am I, who are we and where are going. Jamie Anderson is Professor of Strategic Management at Antwerp Management School. Recently named as a “management guru” by the Financial Times, he has also been included on a list of the world’s “top 25 management thinkers” by the journal Business Strategy Review.Jamie’s research and teaching focuses on the interconnectedness between leadership, strategy and change, and he has advised a range of Fortune 500 firms on approaches to corporate renewal.In his talk about ‘the Art of Followership’, Professor Jamie Anderson suggests that there can be no leaders without followers in any societal domain, and discuss the behaviors that inspire loyalty, commitment and unity of purpose amongst voters, customers and fans.Central to his presentation will be a provocative comparison of the remarkably similar followership approaches pursued by Mahatma Gandhi, the pre-eminent political and ideological leader of India, Steve Jobs of Apple, and the contemporary pop-singer icon Lady Gaga.
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Mahatma Gaga, the art of followership

““It’s NOT about social media – it’s ALL about followership!”

In an insightful and entertaining talk on followership, Jamie identified three questions critical to generating a strong following: who am I, who are we and where are going.

Jamie Anderson is Professor of Strategic Management at Antwerp Management School. Recently named as a “management guru” by the Financial Times, he has also been included on a list of the world’s “top 25 management thinkers” by the journal Business Strategy Review.

Jamie’s research and teaching focuses on the interconnectedness between leadership, strategy and change, and he has advised a range of Fortune 500 firms on approaches to corporate renewal.



In his talk about ‘the Art of Followership’, Professor Jamie Anderson suggests that there can be no leaders without followers in any societal domain, and discuss the behaviors that inspire loyalty, commitment and unity of purpose amongst voters, customers and fans.
Central to his presentation will be a provocative comparison of the remarkably similar followership approaches pursued by Mahatma Gandhi, the pre-eminent political and ideological leader of India, Steve Jobs of Apple, and the contemporary pop-singer icon Lady Gaga.